New Disney Princess mystery subscription box is unveiled

A new Disney Princess mystery subscription box line is being introduced by Pley.com.

The Disney Princess PleyBox subscription service will arrive every two months and include a mix of toys, t-shirts, accessories and activities.

The first box is inspired by Disney’s animated classic film Beauty and the Beast.

“Instead of throwing the packaging away, our physical shipping boxes become a part of the princesses’ story. Each box has instructions that transform the shipping box into a playable toy such as a castle, boat or a carriage that can be decorated and played with,” Pley CEO Ranan Lachman said in a news release.

The Disney Princess PleyBox starts at $24.99 per box. More information is available at Pley.com.