Toymakers chosen to make products for ‘Star Wars: The Force Awakens’
Nuremberg Toy Fair Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies will be some of the toy makers who will be making products for the upcoming Star Wars movie, according to Disney Consumer Products.
“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” Josh Silverman, executive vice president of global licensing, Disney Consumer Products, said in a news release. “Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”
The toys being made include action figures, role-play items, play sets, diecast vehicles and costumes.
