Disney to produce live shows, content for Twitter

The Walt Disney Company and Twitter announced a new deal in which live shows and content will stream on Twitter.

As part of the new deal, Twitter and ESPN will announce specific live shows in development later this week.

In addition, ABC, Disney Channel and Freeform, Disney Digital Network, Walt Disney Studios Motion Pictures, Radio Disney and Marvel will be participating. Specifics on what would appear on Twiter from these departments will be announced later.

Today’s announcement caused Twitter’s stick to spike 5.3 percent in mid-day trading.

“Through this new agreement, participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways. This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform,”  said Justin Connolly, Executive Vice President, Affiliate Sales & Marketing, Disney and ESPN Media Networks, in a news release.

“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation,”  said Twitter Global VP of Revenue and Content Partnerships Matthew Derella.

This deal comes just weeks after Disney released the new EPSN+ all-in-one sports app. This is the first-ever multi-sport, direct-to-consumer premium subscription streaming service app.