Disney AR characters now available for new Samsung S9, S9+

Those purchasing the new Samsung Galaxy S9 and S9+ will also have access to new Disney AR Emojis, including Mickey Mouse and Minnie Mouse.

Other Disney characters from The Incredibles, Zootopia and Frozen will be made available later this year. The characters come to life in an augmented reality to create personalized messages.

The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica.

“By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans,” said John Love, Vice President, Apps at Disney Consumer Products and Interactive Media.

“With more than 6 billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics.