As part of Star Wars Force Friday II on Sept. 1, 2017, which to commemorates the launch of Star Wars: The Last Jedi merchandise (yes, it is a shopping holiday), Disney and Lucasfilm are adding a little virtual reality treasure hunt,
The pop-up AR (augmented reality) treasure hunt will take place Sept. 1 to 3 at over 20,000 retail locations in 30 countries. The complete list of retailers are here.
The Last Jedi products will activate various experiences.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, president of Lucasfilm, said in a news release.
We tested it out here and it was fun, this could make shopping even more fun. Instructions are below.
Here is how it works:
1. Download the Star Wars app,
2. Visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars app, you’ll reveal a character, who through AR, will appear in the room with you. You can then take photos, record videos, and share the experience on social media.
3. Each day there will be new characters revealed – 15 total over the three days.
More specifics can be found here: www.starwars.com/findtheforce.