The top Halloween costumes for 2017

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The decision is a tough one. What are you dressing up as on Halloween?

Donald and Daisy dress up for Mickeys’ Not-So-Scary Halloween 
Party in this Disney publicity photo.

You might think it is frivolous question considering all that is going on in the world, but this is big business. The National Retail Federation estimates that Americans will splurge on costumes, candy and pumpkins this year spending a record $9.1 million, that’s up 8.3 percent from last year’s record of $8.4 billion.

Consumers are expected to spend $3.4 billion on costumes alone.

So how do you decide on the costume? According to a survey of consumers conducted by the federation, 35 percent of those polled say they will find their inspiration for the perfect costume online, while 30 percent will look in stores, 20 percent will ask friends and family, 18 percent will look to Facebook or Pinterest, 17 percent will be influenced by pop culture and 14 percent by print media.

Here’s a look at the top Halloween costumes.

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The survey asked 7,013 consumers about Halloween shopping plans. It was conducted Sep. 5-13 and has a margin of error of plus or minus 1.2 percentage points. It was conducted by Proper Insights & Analytics.