Disney launches largest retail event in company history
The big merchandise day has come for Disney as the first-ever simultaneous global product rollout for two entertainment juggernauts, Star Wars and Frozen, arrive in stores and online.
Triple Force Friday and Frozen Fan Fest saw the released of an array of new products spanning toys, apparel, fashion accessories, housewares, tech, books and more.
“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” said Ken Potrock, President, Consumer Products Commercialization. “
Flagship Disney store locations hosted midnight openings and today the Disney store is kicking off Frozen-themed in-store events in 170 locations, offer a special gift with purchase (limit one per guest, while supplies last), as well as a sweepstakes where one fan can win a trip to the “Frozen 2” or “Star Wars: The Rise of Skywalker” premiere.
The big day also saw the launch of 25 Disney sore at Target shop-in locations nationwide featuring a wide array of merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker.” (Here is the list of those stores.)
Guests shopping Disney store at Target today and tomorrow
Other retailers as well are part of the merchandise blitz.
Walmart is bringing the entire Skywalker Saga to life with an exclusive line of products. The first wave of products was released at midnight, with new releases planned for November and December. The assortment includes the Skywalker Saga Commemorative Edition Hasbro 2-pack gold figures, Gold Funko Pop! and Collector Retro Lunch Box.
Additionally, Frozen fans can Join the Journey at Walmart stores and on Walmart.com with new and exclusive merchandise from “Frozen 2,” including a Forest Expedition Set Fashion Doll 4-pack, Singing Sisters Anna & Elsa 2-pack, Spring & Surprise Olaf, Karaoke Machine and Snow Globe Surprise.
On Oct. 5, from noon to 4 p.m., fans at more than 1,500 Walmart stores can experience new and exclusive “Frozen 2” product, hear a special message from fan-favorite “Frozen 2” characters and receive an exclusive “Frozen 2” magnetic photo frame with a Free 4×6 photo from Walmart Photo Center (while supplies last).
Amazon is debuting a robust assortment for both “Star Wars: The Rise of Skywalker” and “Frozen 2,” in addition to the Amazon Treasure Truck featuring limited-edition Star Wars
Party City will celebrate Frozen Fan Fest and its new special collection of “Frozen 2” costumes, accessories and party goods nationwide. All Frozen costumes and accessories will be ‘buy one, get one 50 percent’ in stores and at partycity.com through Oct. 7.
Toys “R” Us Canada hosted midnight openings in four locations across Canada, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive giveaways (while supplies last) and immerse themselves in all things Star Wars.
Fred Meyer will join in on the celebration beginning Oct. 5, with Stormtrooper appearances at select locations along with a special Star Wars giveaway, while supplies last. Frozen Fan Fest event celebrations will kick off at select locations including product samples, coloring, craft activities and sticker giveaway, while supplies last.
GameStop, Hot Topic, BoxLunch, Claire’s, and Justice will also have some exclusive merchandise.
