Bruce Vaughn returns to Walt Disney Imagineering as Chief Creative Officer
Disney is beefing up Walt Disney Imagineering by bringing back Bruce Vaughn to co-lead the theme park creative team
Vaughn joined Walt Disney Imagineering in 1993 as a senior technical specialist and moved up to Chief Creative Executive, where he led WDI with Bob Weis. He left in 2016 to become CEO and CCO of Dreamscape Immersive, a company that creates location-based virtual reality experiences. In 2021, he joined Airbnb as vice president of experiential creative product.
Disney Parks head Josh D’Amaro announced in a memo to Cast Members that Vaughn is returning effective March 20 and will co-lead the organization with WDI President Barbara Bouza.
Here is the full memo from D’Amaro:
As Bob Iger often says, creativity is the heart and soul of who we are and what we do at Disney. In fact, as we look at our company’s 100-year history of bringing captivating and memorable storytelling to life, the consistent thread that binds us together as a company across all segments is our ability to drive innovation through creative projects.
Josh D’Amaro memo
In Disney Parks, Experiences and Products, we continue to invest in new endeavors that deliver the most compelling experiences, immersing our guests around the world in the stories they love most. In the past few years, we have found ourselves at the crossroads of a wave of new technology and a seemingly unlimited amount of new stories and franchises, allowing us to develop groundbreaking new experiences. Of
course, none of this comes to life without a strong commitment to creativity and innovation by the amazing team at Walt Disney Imagineering.
With this in mind, I’m pleased to share that effective March 20, Bruce Vaughn is returning to Walt Disney Imagineering as the Chief Creative Officer. Bruce will co-lead the organization with WDI President Barbara Bouza, with both leaders reporting directly to me.
Together, Bruce and Barbara will partner closely to connect visionary creative thinking with project opportunities and flawless execution and delivery. With significant developments under way and more on the horizon, this dedicated focus toward creativity and innovation will help us deliver next-level experiences well into the future. To best accomplish this, they will be working together to swiftly identify the most effective way to structure Imagineering.
Many of you have had the opportunity to work with Bruce previously. He has a deep history with Imagineering, serving for more than two decades in leadership roles including with WDI R&D, as well as co-leading the entire WDI organization as Chief Creative Executive for nine years. Bruce left Disney in 2016 to become CEO and CCO of Dreamscape Immersive where he worked with teams to advance virtual reality technologies for mainstream location-based entertainment, and most recently was with
Airbnb where he developed and led the Experiential Creative Product team.
Please join me in welcoming Bruce back to Disney.
