Disney plans to build a massive dynamic art display on International Drive

There could be a different kind of Disney sign to look at when driving on I-4 next year.

Disney plans to put up a first-of-its-kind giant dynamic art display in Orlando on International Drive that will allow the images to continuously display Disney characters and Walt Disney World attractions, according to Orange County records.

The display will face Interstate 4 – Orlando’s main artery – and also look north toward downtown Orlando. The location is in the center of the I-Drive tourism area, a few blocks south of West Sand Lake Road. “The dynamic art display will be in the I-Drive District Overlay Zone drawing tourists and Central Floridians closer to our Orange County heritage of tourism and world class experiences,” according to the documents.

Disney is planning to develop a street-front retail store at 8050 International Drive and place the dynamic art display on the side of the Hollywood Plaza Garage.

“The dynamic art will include a lighting display on the entire North, West and South façades and a digital display that will wrap the north and west facades of the parking garage in a flowing, ribbon- like configuration including subtle changing or moving art created by the creative and imaginative teams of the Walt Disney Company and its affiliates,” according to the project summary.

The application for the dynamic art installation was approved June 16, which now allows the applicant to seek building permits. 

The Orlando Business Journal first reported on this story.

The installation will be a technological medium that allows for continuously refreshed dynamic and subtle moving displays of works of art that feature the Walt Disney Company’s iconic characters and franchises, as well as the Walt Disney World Resort’s famous attractions,” according to the project summary.

Disney will be working with Mitsubishi Electric Power Products with the installation. According to the spec sheet, the dynamic art ribbon will be about 30 feet high and 337 feet long and weigh114,671 pounds

The project should be complete by late 2022 if approval is provided.