Disney kicking off yearlong ‘Ultimate Princess Celebration’
Princesses Assemble!
The Walt Disney Company today announced the launch of the “Ultimate Princess Celebration,” a yearlong event spotlighting the courage and kindness of these Disney heroines. The celebration includes a new song, new merchandise, a new concert, a TV special and a campaign to give back to children around the country.
Grammy Award-winning recording artist Brandy, who starred in “The Wonderful World of Disney, Rodgers & Hammerstein’s Cinderella”, has recorded a new original song called “Starting Now.†The song will be released by Walt Disney Records on May 21 along with a lyric video. Fans can listen to their favorite Disney Princess songs now on a curated playlist from Walt Disney Records.
Brandy will also debut a music video for “Starting Now,†the celebration’s anthem, which will be featured in Disney Princess Remixed – An Ultimate Princess Celebration, a music special premiering this August on Disney Channel. The half-hour show will celebrate the empowering attributes of Disney princesses and queens through reimagined performances of their iconic songs by several of Disney’s multitalented stars. After its premiere on Disney Channel in the U.S., the special will also be available on Disney+ for kids and families around the world to enjoy.
In addition to the single and TV special, Disney will mark the Ultimate Princess Celebration with a number of events, including:
Short story collection
Today, Disney Publishing Worldwide is releasing “Tales of Courage and Kindness,” a new short story collection that seeks to inspire children to create a kinder world. The 14 original stories feature new illustrations and demonstrate how the Disney Princesses, as well as Queens Anna and Elsa, are kind and courageous, each in her own way. Disney Princess voice talent, including Mandy Moore, Auli‘i Cravalho, Anika Noni Rose, and Kelly Marie Tran, will read stories from the collection including those inspired by Mulan, Tiana, and Moana, which can be viewed at princess.disney.com. “Tales of Courage and Kindness” will be available for free download beginning today through the end of August.
Disney Princess – The Concert
Disney Princess – The Concert, is a nationwide tour kicking off Nov. 1, 2021. An all-star quartet of Broadway and animated film icons celebrate all the Disney Princesses in an evening of story, animation, and song, alongside their magical music director and an enchanting guest Prince. Tony nominee Susan Egan, two-time Tony nominee Laura Osnes, Grammy nominee Courtney Reed, and rising star Aisha Jackson join forces in this concert sponsored by Pandora Jewelry.
Collaboration with Starlight Children’s Foundation
Disney is teaming up with Starlight Children’s Foundation to bring Disney Princess- and “Frozen”-themed hospital gowns and deliveries of toys, books, and games to courageous children during their hospital stay. Starlight Gowns are a fun, personalized alternative to traditional hospital attire and help provide a sense of comfort and normalcy. Disney-themed deliveries, including Starlight Gowns, are part of Disney’s commitment to children’s hospitals to deliver comfort and inspiration to seriously ill children and their families.
Princess-Themed Products and Collectibles
New toys, fashion and accessories, beauty, home décor, books, games, and more are coming as part of the celebration. Disney collaborated with brands such as Lokai and Love Your Melon, which emphasizes kindness through charitable giving. New products tied to the Ultimate Princess Celebration will launch throughout the year, including toys and collectibles from Hasbro, Jakks Pacific, The LEGO Group, Just Play, Funko, and Huffy, plus fashion, beauty, and accessories from adidas, Coach, Chaser Brand, Hanna Andersson, Enchanted Disney Fine Jewelry, Besame Cosmetics, POPSUGAR, and others.
