Disney launches True Blue Color Collection in honor of Make-A-Wish

Steve Liebman October 22, 2020

1 minute read

Disney is celebrating its more than 40-year relationship with Make-A-Wish by launching the latest color collection – Wishes Come True Blue.

These new offerings can now be found at select Disney parks around the world, the Disney store and online now at shopDisney.com.

Disney and Make-A-Wish have worked together to grant wishes for children with critical illnesses. And purchasing these items will help in supporting Make-A-Wish. For each item purchased in the Wishes Come True Blue color collection now through World Wish Day 2021 (April 29, 2021) in the US, Canada and across Europe, Disney will donate 25 percent of the purchase price (up to $500,000) to Make-A-Wish.

This is the first-ever Disney color collection that celebrates and supports a nonprofit’s impact and ongoing collaboration with Disney. This collection features a wide variety of products and debuts two all-new products, including the first-ever adjustable children’s Mickey Mouse ear headband – allowing children of all abilities to wear their ears with comfort and joy – as well as the first cloth face masks for children and adults alike by Spirit Jersey.

In honor of this launch, Disney Parks, Experiences and Products is donating 10,000 cloth face masks from the collection to Make-A-Wish.

Here’s a look at the product line. You can purchase online here