Roar like Chewbacca to help raise funds for UNICEF
Your best Chewbacca roar will help raise money for UNICEF this May.
Lucasfilm and Star Wars: Force for Change announced Roar For Change, a global challenge to support UNICEF’s lifesaving work for children around the world.
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” Paul Gainer, Head of Disney Consumer Products Commercialization, said.
This year’s initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram, or Twitter that includes #RoarForChange between May 3-25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million.
The initiative kicked off with a video (see below) featuring the cast of “Solo: A Star Wars Story,” revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25.
Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. The funds raised by this initiative will help UNICEF to provide Ready-to-Use Therapeutic Food packets to children suffering from malnutrition.
