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Photos of Force Friday kick off in Australia

Force Friday has started.

The highly anticipated release of Star Wars merchandise for the upcoming film “Star Wars: The Force Awakens” has been turned into a global merchandising event. At midnight throughout the world stores are starting to sell Star Wars merchandise.

In addition a special unboxing event is taking place. Over 18 hours in 15 cities, online stars will unbox some of the new “Star Wars: The Force Awakens” products live on the Star Wars YouTube channel.

Here, we start off at a Target store in the suburb of Parramatta in western Sydney, Australia.

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