Super Bowl MVP Eagles Jalen Hurts going to Disney World
Super Bowl MVP quarterback Jalen Hurts and the Philadelphia Eagles triumphed over the Kansas City Chiefs 40-22 in an unforgettable night in New Orleans. Following their Super Bowl victory, Hurts continued the beloved Disney tradition, exclaiming, “I’m Going to Disney World!” amidst the confetti and cheers at the Caesars Superdome.
The celebration continues at Walt Disney World Resort! Today, Feb. 10, at 2:30 p.m. ET, Hurts will be the star of a magical day. He’ll experience thrilling attractions, spectacular entertainment, and meet beloved Disney characters, culminating in a festive parade down Main Street, U.S.A. at Magic Kingdom.
Hurts’ completed 17 of 22 passes for 221 yards and two touchdowns, and added 72 rushing yards, setting a Super Bowl record for rushing yards by a quarterback. It was the ultimate comeback story for Hurts, who lost to the Chiefs in the Super Bowl two years ago.
This marks the second time a Philadelphia Eagles player has uttered the famous “I’m Going to Disney World” phrase after a Super Bowl victory. In 2018, Philadelphia Eagles quarterback Nick Foles said those magical words and as the Eagles be the New England Patriots 41-33 in Super Bowl LII.
Foles joined the prestigious list of athletes who said the five magic words after winning the Super Bowl – “I’m going to Disney World!”
Disney’s ad campaign, officially called “What’s Next,” kicked off with Quarterback Phil Simms on Jan. 25, 1987 after New York Giants defeated the Denver Broncos 39-20.
In preparation for the product placement, Disney went to both Simms and Broncos quarterback John Elway before the game. The idea that was whoever won would say the phrase during the post-game euphoria.
Michael Eisner, who was Disney CEO from 1984 to 2005, credits his wife with the idea in his book “Work in Progress.” Eisner said it all began when he and his wife Jane were out to dinner with friends. After dinner Eisner’s wife asked the couple what they were planning on doing next, their reply: “Well, we’re going to Disneyland.”
Most of the people used for the campaign over the years have been athletes, including NBA, NHL, MLB players, as well an Olympian and America’s Cup Winner. However, others have been included in the campaign, such as 1988 Miss America winner Gretchen Carlson. Starting in 2008 “American Idol” winners joined the crowd until 2011. That coincided with the opening of the American Idol Experience at Hollywood Studios in Disney World.
