Marvel, Coca-Cola assemble for new global campaign
Launching for a limited time, Marvel and Coca-Cola are teaming up to immerse fans in the thrilling world of Marvel with an all-new TV commercial and an exclusive consumer experience featuring 38 unique Coca-Cola pack designs across the limited-edition products.
The exclusive line of cans and bottles will showcase both heroes and villains. Each container, designed with a striking combination of white, red, and black tones to accentuate the characters, will be scannable, unlocking an augmented reality extension on Coca-Cola’s website to bring each character to life.
Beyond the collectible cans and innovative AR experience, Coca-Cola x Marvel: The Heroes presents fans with the opportunity to win an array of exciting prizes from Disney and Marvel. These include the Ultimate Fan Experience, Disney Cruise tickets, exclusive influencer boxes, movie screenings, autographed memorabilia, and subscriptions to Disney+.
Starting today, fans worldwide can begin collecting characters from this thrilling collaboration, available in over 50 countries across North America, Latin America, Europe, China, Japan, and Asia Pacific.
The limited-edition products include:
- Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
- Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor
The collaboration debuts with a TV spot, where a woman unwittingly jeopardizes an entire comic book world, only to see the Marvel Universe rally together, powered by Coca-Cola, to save the day.
