Disney launches its Ultimate Toy Drive for kids this holiday season
The Walt Disney Company launched its annual Disney Ultimate Toy Drive today supporting the Marine Toys for Tots Program to help deliver toys to children in need this holiday season.
Disney’s relationship with Toys for Tots dates back to 1947, when Walt Disney and his team of animators designed the Toys for Tots logo that is still used today. Since then, The Walt Disney Company has continued to strengthen this relationship, engaging volunteers and providing charitable support to help Toys for Tots deliver toys to children in need nationwide. Since its founding, Toys for Tots Marines and volunteers have distributed 652 million toys to over 291 million children. Last year the organization set a record of distributing more than 24 million toys to nearly 10 million children, thanks in part to the collaboration with the Disney Ultimate Toy Drive.
“For over 75 years, Disney has been proud to work with Toys for Tots to help deliver joy to children in need,” said Lisa Haines, senior vice president, Corporate Social Responsibility, The Walt Disney Company.
“It’s amazing how this relationship started with a logo and has now transformed into an annual nationwide campaign supporting children in need. Toys for Tots is grateful to have the continued support of Disney to help bring their stories to children for the holidays and deliver joy during this season of giving,” said Lieutenant General Laster, President & CEO of the Marine Toys for Tots Foundation.
How You Can Participate
Fans and families can participate in the Disney Ultimate Toy Drive by donating a toy online at shopDisney.com now through December 24, 2023, or by donating a new, unwrapped toy in person at a U.S. Disney store location, Downtown Disney District at Disneyland Resort, or in select locations at Disney Springs at Walt Disney World Resort, now through December 15, 2023.
Throughout the holiday season, Disney will air a Public Service Announcement on its television networks and streaming platforms—such as ABC, ABC Owned Stations, Disney+, Freeform, FX, Hulu, and National Geographic—in support of Toys for Tots.
Toy collections will also be hosted by the ABC Owned Television Stations in New York, Los Angeles, Chicago, Philadelphia, Houston, San Francisco, Raleigh-Durham, and Fresno.
For more information or to get involved, visit www.disney.com/toydrive.
