Disney, TikTok unveil groundbreaking collaboration for Disney’s 100th anniversary
In a spectacular celebration of The Walt Disney Company’s 100th anniversary, a groundbreaking collaboration with TikTok is set to ignite the passions of Disney enthusiasts worldwide.
Starting on Oct. 16, this new partnership brings a unique interactive experience on the TikTok platform, fusing the enchanting stories, magic, and cherished memories that Disney is renowned for.
Disney fans will be treated to an array of captivating features within this dedicated TikTok destination. They will have the opportunity to watch videos from Disney’s extensive brand portfolio, create their own videos infused with Disney’s iconic music and effects, engage in daily Disney-themed trivia, and collect and trade exclusive “Character Cards” featuring beloved Disney characters. These can be used to unlock unique profile frames, allowing fans to proudly showcase their unwavering Disney fandom.
Nicole Iacopetti, Global Head of Content at TikTok, expressed her excitement, stating, “The Walt Disney Company has a remarkable legacy of spreading joy and excitement across the world through its iconic films, heartwarming characters, thrilling theme parks, and unforgettable brands. We are delighted to collaborate with Disney in celebrating the company’s undeniable influence on the entertainment industry and families worldwide. This collaboration kicks off by offering TikTok’s passionate Disney fan community an exclusive gateway to exceptional content and experiences that can’t be found anywhere else. We eagerly anticipate further partnerships with Disney to provide our community with fresh and thrilling opportunities to savor their preferred content.”
Asad Ayaz, Chief Brand Officer of The Walt Disney Company, said, “For over a century, Disney has been at the forefront of creative innovation and storytelling, and we are thrilled to continue this tradition with this groundbreaking TikTok experience. With over 240 billion views across Disney’s diverse range of brands and experiences, TikTok has become a premier hub for Disney enthusiasts to create, engage, and connect around their beloved Disney films, shows, characters, and experiences. We’re excited to join forces with TikTok as we celebrate the company’s 100th anniversary.”
This unprecedented four-week activation will be live in 24 regions around the world, featuring participation from over 48 Disney handles. It will provide a comprehensive showcase of content from The Walt Disney Company, catering to fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and more.
In addition to this, TikTok is curating a special Disney100 Playlist for its community, featuring some of the most beloved tunes from the Disney catalog. This playlist includes classics from films like “Cinderella” and “The Lion King,” as well as forthcoming hits like “Wish,” alongside favorites from iconic titles like “Toy Story” and “High School Musical.”
