Post creates new cereals to celebrate Disney’s 100th anniversary
There’s a couple of new cereals on supermarket shelves commemorating the Walt Disney Company’s 100th anniversary.
Post Consumer Brands worked with Disney to create a one-of-a-kind themed fruity cereal, a new-to-market confetti cake flavored cereal and a special edition collector’s cereal item for Disney’s celebration.
The themed fruity cereal features Mickey Mouse head-shaped silhouette cereal pieces with Disney and Pixar characters on the box. In addition, the new confetti cake-flavored cereal will have updated packaging throughout the year to celebrate three different Disney and Pixar characters during specific periods of time.
For those looking for a premium collector’s item, the main attraction from the Post x Disney cereal collaboration is a special edition of the new confetti cake cereal in a Mickey Mouse-themed collector’s metal tin.
Inside the metal case, fans will find a special edition cereal box featuring a retro design inspired by Post and Disney’s first collaboration on Post Toasties cereal in 1934. The metal tin, which retails for $40, represents a time capsule that inspires fans to remember and appreciate the start of Disney.
“Post Consumer Brands is honored to join in the celebration of Disney100 alongside other manufacturers creating unique offerings this year,” Logan Sohn, Senior Brand Manager at Post Consumer Brands, said in a news release. “We are inspired by Disney and the wonder they’ve unlocked for consumers over the past 100 years, and we hope these themed cereal offerings help bring the celebration to life at the breakfast table.”
