CAMP introduces a Disney experience – Mickey & Friends: An Extra Big Adventure
CAMP, the Family Experience Company, is partnering with Disney to create an interactive themed experience at the 5th Avenue flagship store at 110 5th Ave. in New York City.
“Mickey & Friends x CAMP: An Extra Big Adventure” will debut on May 28 and be the first of several Disney-themed experiences that CAMP will launch in 2022 and that will travel to other CAMP locations later this year and beyond.
Tickets go on sale to the general public on April 15 and fans can sign up here to learn more and receive alerts about this magical adventure coming to CAMP. D23 and Disney Vacation Club members can purchase exclusive pre-sale tickets today here.
“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” Ben Kaufman, CAMP’s Co-Founder and CEO, said in a news release. “There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”
CAMP’s signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure. Guests will climb, slide, bounce, and dance their way through a unique themed environment.
Launched in 2018, CAMP creates immersive retail experiences through a combination of play, product, and programming. CAMP operates eight retail locations in Connecticut, Massachusetts, New Jersey, New York, Texas and is expanding to Los Angeles, California later this month. CAMP recently participated in the 2021 Disney Accelerator, a program that is designed to accelerate the growth of innovative companies from around the world.
In addition to the experience, Mickey & Friends merchandise, including cozy clothes and blankets from Barefoot Dreams, train sets from BRIO, drinkware from Corkcicle, jewelry from BaubleBar, eco-friendly toys from Green Toys and more, will be available for sale within the experience and on CAMP.com.
