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Disney debuts #DreamBigPrincess photo campaign with 19 world renowned female photographers
Disney has launched a global photographic campaign showcasing real-world girls and women as part of its Dream Big, Princess initiative launched in 2016.
Nineteen female photographers from 15 countries have created a series images that will be shared on social media to help raise funds for Girl Up, the United Nations Foundation’s program supporting adolescent girls’ leadership and empowerment.
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Photo by Kate Parker
Alice Parker, 9, (pictured here) is a member of The Blasters soccer team. |
“We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world—and the results are incredible,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media, said in a news release.
Subjects include the youngest ever speaker at the UN; a gold-medal-winning Chinese Paralympian; the founder of the first female cycling team in Bamiyan, Afghanistan; a teenage author of a STEM coding book for kids and a young surf champion from Brazil.
The purpose of the project, according to Disney, is to spotlight a diverse range of stories to connect with kids and families around the world.
The female photographers include one of the first female staff photographers at National Geographic to winners of the International Picture of the Year, World Press Photo Award for Nature, Commonwealth Photographer of the Year, and a finalist for the Pulitzer Prize for Breaking News.
In addition to the publicity the campaign will bring to Girl Up, from Aug. 15 to Oct. 11, 2017 Disney Worldwide Services will donate$1 for any public post of a photo using #DreamBigPrincess or like of such a post on Facebook, Instagram, or Twitter, for a minimum donation of $500,000 and a maximum of $1 million.
In 2016, Disney launched “Dream Big, Princess,” a campaign that encourages kids everywhere to dream big by highlighting key story moments and the inspiring qualities that each Disney Princess showcases through her adventures.
Visit the Disney Princess Facebook page to support the campaign
