Disney debuts ‘Buy a Book, Give a Book’ program to inspire reading

shopDisney announces the debut of a “Buy a Book, Give a Book” program to help inspire reading and a love of storytelling.

A purchase on the site of one a variety of Disney, Pixar, Star Wars, Marvel or National Geographic books on the site, and each purchase unlocks a donation to the nonprofit First Book.

Throughout two decades of collaboration, Disney Publishing Worldwide has donated over 82 million books to First Book, a nonprofit organization that puts free and affordable new books and educational resources into the hands of educators who support children from underserved communities nationwide.

First Book has built a community that addresses the systemic causes of educational inequity and creates permanent change—not simply in the life of one child who wants to learn, but across the entire education system.

“We are thrilled that together with Disney, First Book will continue to ignite a love of storytelling in kids around the country, encouraging them to confidently share their own stories,” said Kyle Zimmer, founder and CEO of First Book. “Research has shown us that the presence of books in the home improves educational outcomes.Through shopDisney’s Buy a Book, Give a Book program, we see a continued effort to break down barriers to a quality education.”

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