Disney, Vodaphone teaming up to create a new kids smartwatch
Kids in Europe may be asking Santa for this gift for Christmas. Vodafone and Disney announced a new collaboration to create a premium kids smart watch to launch by the holiday.
The device will feature hardware designed by Vodafone and software from Vodafone and Disney. The two companies will introduce Disney characters, interactive content and features on the watch.
“This collaboration will supercharge our presence in an exciting, emerging category that’s only set to grow. By bringing cutting edge design and technology together with the world’s best loved characters from Disney, we have created the smartest watch yet for kids. Kids will love the independence and fun, while parents will value trusted Disney content and reliable connectivity from Vodafone,” Tasia Filippatos, Senior Vice President, Consumer Products, Games and Publishing EMEA at Disney said in a statement.
The smart watch is planned to launch in key European markets ahead of Christmas 2020. More details are expected to be released closer to the launch date.
“At Vodafone we are building a full range of products that will improve everyday living through the magic of smart technology. Our commitment to connect our customers to the most important things in their lives runs through everything we do and what could be more important than staying in touch with our children,” Lutfu Kitapci, Managing Director, Vodafone Consumer IoT, said.
