Disneyland raises most ticket, all annual pass prices
Disneyland raised ticket and annual pass prices in anticipation of the opening of the new Marvel Avengers Campus at Disney California Adventure this summer.
While the lowest-priced single park and park hopper tickets did not see an increase, admission for the busier times of year increased by 3% and up to 5% for park hopper tickets. Some annual passes increased by 13%.
In addition, Disneyland has expanded its tier system from three to five. Previously, the ticket prices were based on three tiers: value, regular and peak seasons. Now, the prices are in five Tiers. Tier 1 is the slowest time of year and Tier 5 is for the busier times of year.
Previously there was a $45 difference between value and peak. Now there is a $50 difference between Tier 1 and Tier 5.
Here’s the price increase breakdown:
Single Park
- 1 Day: Increased from Value: $104, Regular:129, Peak: 149 to the new Tier system- Tier 1: $104, Tier 2: $114, Tier 3: $124, Tier 4: $139 and Tier 5: $154)
- 2 Days: Increased from $225 to $235
- 3 Days: Increases from $300 to $310
- 4 Days: Increased from $325 to $340
- 5 Days: Increased from $340 to $360
Park Hopper
- 1 Day: Increase from Value: $154, Regular: 179, Peak: 199 to new Tier system, Tier 1: $159, Tier 2: $169, Tier 3: $179, Tier 4: $194 and Tier 5: $209
- 2 Days: Increased from $280 to $290
- 3 Days: Increased from $355 to $365
- 4 Days: Increased from $380 to $395
- 5 Days: Increased from $395 to $415
Annual Pass
- Select increased from $399 to $419
- Flex increased from $599 to $649
- Deluxe increased from $799 to $829
- Signature increased from $1,149 to $1,199
- Signature Plus increased from $1,399 to $1,449
- Premier increased from $1,949 to $2,199
Disneyland switched to its seasonal pricing in 2016 with the value, regular and peak days. The addition of the two more tiers appears to be a way for Disney to spread its guests throughout the year more. This philosophy is something Walt Disney Co. CEO Bob Iger has previously addressed.
In 2019, when Disney announced its price increases then, Iger said the company is trying to “implement more flexible pricing strategy that provides greater access and much more flexibility to people who are guests who want to come to Disney World or Disneyland. Essentially giving them the ability to avoid peak periods when our prices are typically higher and to take advantage of the new pricing structure and go at times when basically there aren’t as many people that want to attend and the price is obviously lower, accordingly.”
The price increase this time of year is not unusual. Disney has a tendency of changing its prices or tweaking them twice a year during the past few years.
