Allure Bridals creates new Disney Fairy Tale Weddings Collection
Allure Bridals is releasing a new wedding gown collection capturing the spirit of Disney Princesses such as Ariel, Aurora, Belle, Jasmine, Cinderella, Pocahontas, Rapunzel, Tiana and Snow White.
The company’s first Disney Fairy Tale Weddings Collection features 16 total styles in a variety of silhouettes and fabrications.
The collection (which you can see here) will be unveiled during New York Bridal Fashion Week in April 2020, and gowns will arrive in stores shortly thereafter.
“Our design team worked tirelessly on each of these incredible gowns, as each dress features intricate detailing specifically inspired by the timeless characters known and loved by all of us at Allure and Kleinfeld, as well as our brides. We are honored to work with Disney on this collection and see the romance of it come to life,” Allure Bridals CEO Kelly Crum said in a news release.
The Disney Fairy Tale Weddings Collection includes nine fantasy gowns. Romantic ball gowns, mermaid trains and fit-and-flare hemlines are featured throughout the collection.
Fabrications include soft mikado, ethereal tulle and flowing chiffon, balanced by the dramatic structure of ruffled organza and unique, dimensional laces.
The collection will be available at select bridal boutiques across the country. Prices range from $1,200 to $2,500.
Seven of the 16 styles will be featured exclusively at Kleinfeld Bridal stores in New York and Toronto as the Disney Fairy Tale Weddings Platinum Collection, with prices ranging from $3,500 to $10,000. The initial release will include the Tiana Platinum gown, which embodies both Tiana’s practicality and creativity in an elegant ballgown design covered in bayou-inspired shimmering vines and blossoms. The collection features extensive crystal beading, pearls and hand-embroidered appliques and delicate sparkle tulle. In addition, Kleinfeld will offer the complete Disney Fairy Tale Weddings Collection.
“We are thrilled that we will carry the Disney Fairy Tale Weddings Platinum Collection, said Kleinfeld Co-Owner, Mara Urshel. “This magical line of gowns features exclusive designs perfect for the Disney-inspired bride.”
All gowns will be available in sizes 0 to 30 for both the Disney Fairy Tale Weddings Platinum and Disney Fairy Tale Weddings collections.
