Disney, Make-A-Wish will make special announcement during Super Bowl LIV MVP ceremony

Disney Parks and Make-A-Wish will make a special announcement following during this year’s Super Bowl MVP ceremony, Disney announced today.

Disney Parks is now the presenting sponsor of the Super Bowl MVP ceremony. The special announcement will take place during the ceremony. Disney Parks and Make-A-Wish have granted more than 140,000 wishes for children facing serious illnesses, and this Sunday night will team up again following the Super Bowl in Miami, Disney announced in a news release.

“Disney and Make-A-Wish have been inseparable for 40 years. We’re both in the business of making wishes come true, creating lifelong memories and bringing families together,’’ Bob Chapek, chairman of Disney Parks, Experiences and Products, said in the release. “We can’t think of a better way to demonstrate the power of a wish, and the strength of wish kids and their families, than by making them a part of our great Super Bowl tradition.’’

Disney’s involvement in the Super Bowl MVP ceremony builds on Disney’s long-running Super Bowl tradition of celebrating one or more star players from the big game. Since 1987, Super Bowl heroes have regularly looked into national TV cameras immediately following their team’s Super Bowl victory and shouted “I’m going to Disney World!” – a scene that has become part of an iconic Disney television commercial, followed by a celebratory visit to Walt Disney World Resort in Florida or Disneyland Resort in California.

This year, the Super Bowl hero will travel to Walt Disney World Resort after the game for a festive parade at Magic Kingdom Park and a day of fun throughout the resort, including a visit to Star Wars:Galaxy’s Edge inside Disney’s Hollywood Studios.

“Disney has been a beacon of hope and joy for wish kids and their families when they need it most,” said Richard K. Davis, President and CEO of Make-A-Wish America. “Within every wish that Disney helps to grant, there exists the potential for a life-changing experience that helps children to build the physical and emotional strength needed to fight a critical illness.”