This is the Walt Disney Co.’s biggest priority in 2019

The Walt Disney Company has a lot going on in 2019.

The company intends to wrap up its purchase of 21st Century Fox properties. Launch a powerful movie slate with films that include the Avengers, Toy Story 4 and the end to the latest Star Wars trilogy. And open Star Wars land at both Disneyland and Disney World.

But none of these reach the first spot on the 2019 Disney priority list. “The biggest priority of the company during calendar 2019″ is the launch of the Disney-branded streaming service,” Walt Disney Company Chairman and CEO Bob Iger said during a Q3 2018 earning calls.

“And there will be a significant amount of support given across all of our assets to see to it that product launches successfully,” he added.

“We’re on track for a late-2019 launch of our Disney-branded streaming service. We already have numerous original projects currently in various stages of development and production for this platform, including the world’s first live-action Star Wars series and new episodes of the Star Wars: Clone Wars animated series,” Iger said.

The new service will include “our robust content pipeline,” such as the live-action version of Disney’s “Lady and the Tramp,” as well as new series based on popular IP from across the company such as Disney Channel’s High School Musical and Pixar’s Monsters, Inc.”

The company is also producing new Marvel content and the Fox acquisition brings even more opportunity to create original programming for this platform, he said.

In comparison to its competitor Netflix, Iger said that there will be a lower volume of product compared to Netflix and it will be a few more years before some movies and TV libraries will be able to appear on the new service because of prior licensing agreements.

The price, Iger said, would reflect that. But no announcement has been made on the pricing.

In the end, Disney will start off with interest in three streaming services. The ESPN+, The Disney streaming service and Hulu. Disney will own 60 percent of the company when the 21st Century Fox deal closes.

“So rather than one, let’s call it, gigantic aggregated play,” such as Netflix,  “we’re going to bring to the market what we’ve already brought to market, sports play. I’ll call it Disney Play, which is more family oriented. And then, of course, there’s Hulu. And they will basically be designed to attract different tastes and different segment or audience demographics,” Iger said.

If a consumer wants all three, ultimately, Disney could “see an opportunity to package them from a pricing perspective. But it could be that a consumer just wants sports or just wants family or just wants the Hulu offering, and we want to be able to offer that kind of flexibility to consumers because that’s how we feel the consumer behavior, what consumer behavior demands in today’s environment,” Iger said.

Iger said more details will be shared at an investor presentation in the near future.

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