Asics, Disney-Pixar team up for an ‘Incredibles 2’ fitness effort
Asics is releasing a new line of Incredibles 2 trainers and will be partnering with the Walt Disney Company on a campaign to get families moving this summer.
Launching on digital channels in June 2018 and running throughout the summer, the movement campaign is inspired by the Parr family, the superhero family which will be seen in “Incredibles 2” this June.
Asics will create a series of workout videos inspired by the powers of each of the Disney-Pixar “Incredibles 2” characters; from super strength and stretch, to stealth, balance and speed.
“We are delighted to announce this exciting partnership with Disney·Pixar and Incredibles 2. Around the world rates of physical activity are dropping, especially amongst children, so our mission at ASICS is to get generations of families moving more and we are certain that we’ll be able to inspire thousands to move and enjoy the power of exercise,” Robin Karakash, Director of Integrated Marketing Communications ASICS EMEA said.
The partnership will also ring the movement-driven campaign to ASICS’ flagship stores across key cities in Europe with a number of in-store activations from the start of July.
Stores in London, Paris, Amsterdam, Brussels, Barcelona and Madrid will feature a special super furniture set with ASICS FrontRunners running workout sessions.
ASICS is also releasing a limited edition Disney·Pixar Incredibles 2 x ASICS footwear, featuring five custom running shoes for the whole family. Each shoe will be available in ASICS flagship stores and e-commerce in July.
