
Disney launches new Alice Pleasance lifestyle brand in Australia
Disney has launched a new lifestyle brand in Australia aimed at adults using one of its “original Disney princesses.”
The Alice Pleasance line includes clutches, wallets, luggage tags, assorted card sets, notebooks, pens and travel mugs. If the name Alice sound familiar, think of Alice in Wonderland. Alice Pleasance Lidell was the inspiration for the Alice character.
“We were thinking about how to leverage the many Australian women who really love Disney stories and characters and how to bring them to life through products in a way that was relevant to them,” Kylie Watson-Wheeler, managing director of Walt Disney Company Australia and New Zealand, told Australia’s news.com.