Disney to donate 1 million books as part of Magic of Storytelling
Disney is kicking off its sixth annual Magic of Storytelling campaign by announcing it will donate up to 1 million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families.
The campaign, which runs through March 21, 2018 is being sponsored by Disney|ABC Television and Disney Publishing Worldwide.
Disney has provided more than 61 million books so far to children in need. The books Disney donates are distributed by First Book to educators in schools and programs exclusively serving children from low-income families around the U.S.
“These kids benefit greatly from Disney books because while they are clamoring to read about their favorite characters, they are also working hard to master the ability to read,” Dana C., an educator in Burbank, California said in a news release. “Already being familiar with names, places and backgrounds of these characters gives them a leg up in mastering reading, since the particulars of the stories are familiar to them and it is easier to decipher description and story structure. As the kids build that mastery, they build confidence in themselves and can read more and more complicated books. The pride they are building is invaluable.”
Here’s how you can activate Disney book donations.
One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store location or participating retailer during that store’s participation window.
Share a Shelfie: Disney will also donate one book for every “shelfie”—a selfie photo with a favorite book or in front of a bookshelf—shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.
Disney Story Central: Users of Disney Story Central, Disney’s digital reading platform, can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.
Magic of Storytelling Sweepstakes: Those who are 13 years of age or older can enter the Magic of Storytelling sweepstakes for a chance to win a trip to Aulani, A Disney Resort & Spa in Ko Olina Hawai’i. For each sweepstakes entry, Disney will donate one book to First Book, up to a maximum of one million books across all 2017-2018 Disney Magic of Storytelling book donation promotions. To enter the sweepstakes and for Official Rules and information, visit MagicofStorytelling.com.
On Feb. 3, families and educators are encouraged to celebrate the Magic of Storytelling by reading books to children at home or participating in story times at select retail stores where Disney/Pixar books will be on promotion.
To find a participating retailer or learn more about the Magic of Storytelling, please visit MagicofStorytelling.com.
