Disney has redesigned its online Disney Store and now you’ll not only still be able to find those $2.95 reusable totes, but also that $2,499.95 Kylo Ren 51-30 Automatic LTD Watch by Nixon.
Yes, the Disney Store is going more upscale.
The relaunched online site is now called shopDisney.com. The site features a lot more co-branded products from companies like Coach, Le Creuset, Spyder and Steiff. The goal, according to Disney, is to get all Disney, Pixar, Star Wars and Marvel products in one location.
The new product assortment is to tailor products different audience demographics, from kids and families to millennials, and to move beyond what has been traditional.
“We know our fans are looking for a one-stop-shop to find the most compelling product out there and with shopDisney we are uniquely positioned to curate the very best of Disney, Pixar, Star Wars and Marvel merchandise,” Paul Gainer, Executive Vice President for Disney Retail said. “We’ve also added product categories and brands that speak to new audiences following the success of our collaborations in the fashion space.”
New categories have also been added to the site including: Trend Fashion & Accessories, Toys, Home, Collectibles and Parks. New and exclusive capsule collections will regularly be introduced on the site’s shop-in-shop “The IT List”, launching with denim from SIWY featuring Mickey and Minnie Mouse; and Disney Princess and Villain nail wraps from NCLA.
Disney also said in a news release that there will also be twice the amount of authentic Disney Parks merchandise products as previously available.
Take a look. What do you think of the new store?