Colortopia exhibit opens at Innoventions in Epcot

A new exhibit exploring color opened at Innoventions in Epcot at Disney World.

Colortopia, sponsored by Gladden paints, is made up of three areas in a 3,700 square foot section of Innoventions.

“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before,” Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S. and Canada, makers of Glidden paint said in a press release.

The three zones include the following:

Disney publicity photo David Roark

The Power of Color: A presentation in a specially designed theater, explores the psychology of color by immersing guests in a full spectrum of colors.

The Color Lab: A couple of interactive stations are located here. At the Color Mix ‘n Match, guests mix red, green and blue to create new colors. At the Spinning Spectrums, guests guess what color their eyes will perceive once the multi-colored discs start to spin quickly.

Color Our World: Guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.

In addition to the location, there is a Colortopia mobile app which you can play an interactive color-matching game that responds to the illuminated walls of the pavilion, collect color palettes from around the World Showcase, photograph and paint home spaces using Gladden color palettes and match colors from photos from users’ mobile device camera or photo library with the closest shades from the Gladden.