SMS Audio has signed a multi-year deal with Disney to be the official headphones of the U.S. theme parks and will also sponsor Star Tours – The Adventures Continue and Star Wars Weekends.
“Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand,” Brian M. Nohe, president of SMS Audio said in a news release.
In the spring, the Second Edition Star Wars SMS Audio headphone collection will be out depicting a Tie Fighter, Chewbacca, R2-D2 and Darth Vader.
The company will also sponsor the Avengers Super Heroes Half Marathon Weekend and Star Wars Half Marathon Weekend at Disneyland. It is also the Official Headphones of D23: The Official Disney Fan Club.