Disney works with First Book to provide 1M books into the hands of kids in need

Disney is working with the non-profit group to put 1 million new books into the hands of kids in need.

The campaign, which runs through March 31, 2015, is with First Book and you will start seeing some PSA’s on TV called “The Magic of Storytelling.”

The public service announcement launched Jan. 20 and will appear through the end of March on all of Disney|ABC Television Group’s eight owned television stations, various ABC affiliate stations, ABC Network, ABC Family, Disney Channel, Disney XD, Disney Junior, Disney Cruise Line and Resort TVs, the ABC Watch app, New York digital super signs and in New York taxis, according to a news release.

For every $5 donated to First Book, Disney Publishing Worldwide will provide two books to First Book. The public is also invited to share “speed read” videos of themselves reading as many words as possible in 10 seconds on social media using the hashtag #MagicOfStorytelling.

For mor info on how to help you an head to www.firstbook.org/beinspired.