Disney/ABC to host ‘Day of Giving’ for Hurricane Harvey relief effort and donates $1 million
Disney’s ABC Television group on Thursday, Aug. 31, 2017, will host a special “Day of Giving” to benefit those impacted by Hurricane Harvey.
Starting in the morning with ABC local affiliates and Good Morning America, and throughout the day on ABC, Freeform, Radio Disney and across all DATG social platforms, there will be a call-to-action to donate to the American Red Cross.
In addition, The Walt Disney Company and its ABC television station KTRK in Houston will donate $1 million to the American Red Cross in support of recovery efforts for communities impacted by Hurricane Harvey.
Plus, eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
“It’s hard to fully appreciate the impact, in part because it isn’t over yet,” Robert A. Iger, chairman and chief executive officer, The Walt Disney Company, said. “But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Harvey is still an active tropical cyclone causing catastrophic flooding in Texas. It is the first major hurricane to make landfall in the U.S. since Wilma in 2005. Houston has already received more than 40 inches of rain and totals could exceed 50 when all is done.
