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More Frozen products to be released in 2015
The Disney “Frozen” franchise merchandise has been so successful that more than 3 million “Frozen” Elsa and Anna role-play dresses have been sold at Disney Store and mass retailers in North America in less than a year, Disney Consumer Products said.
In addition, “Frozen” products have been placed on every major holiday toy list, and more is to come.
Disney Consumer Products has announced that there will be 16 new Frozen-themed food and health product categories between fall 2014 and spring 2015. This list will include fresh apples and grapes, juice, yogurt, bandages, an oral care line and tie-in produced to go with “Frozen Fever,” the short which will debut in the Spring of 2015.
“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” Paul Gainer, executive vice president, Disney Retail, Disney Consumer Products said in a news release.
