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Disney launches official Vine account with a contest

Can’t get enough of Disney on Facebook, Twitter and Pinterest? Now Disney is on Vine too.

Vine is a mobile app owned by Twitter that lets users create and post 6-second video clips like the one below, created by @Disney.

To promote its new Vine presence, Disney has launched a “Vine Your Disney Side” contest to encourage “Viners” to show their love for Disney (without, of course, using “copyrighted characters” — wonder how that’s going to work?).

Just tag your vine with #DisneySideContest to be automatically entered. Some clips will be “re-Vined” starting Oct. 7, with 25 winners receiving $1,000 and the chance to win a Disney vacation and an opportunity to get a $10,000 commission to create more Disney Side videos.

The contest continues through the end of the day Oct. 30.

A few tips from Disney:

  • You don’t have to be in a Disney park to show your Disney side. 
  • Judging will be based on creativity, originality and expression of your Disney side.
  • Don’t use any copyrighted music, including Disney tunes. 
  • Don’t do anything risky — “even if it is hysterically funny.” 

The promotion and Disney’s Vine presence are part of a broader “Disney Side” promotion that encourages guests to share their experiences on the Disney Side website and through social media.

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