Disney debuts its Back to School collection

Steve Liebman July 23, 2012

1 minute read

Disney has unveiled 99 new Back to School items for kids, including a new “Tween lifestyle merchandise collection” inspired by the smash hit contest of the same name tied to the Disney Channel’s TV series “Shake it Up,” according to a Disney Consumer Products news release.

The items range from clothing, to school gear to beauty products and even food. If you want to look at everything, check out this photo gallery.

Here are some highlights from the news release:

Shake It Up by Make Your Mark — Taking the very best looks from popular Disney Channel dancers, CeCe and Rocky, the new collection features a color palette grounded in neutral black, vibrant fuchsia and electric purple, with grey heather, creamy white and bright citron to round out the assortment. Shake It Up by Make Your Mark is exclusively available at Sears stores nationwide.

Disney “Phineas & Ferb” Footwear Collection by etnies —
In creating this new collection, etnies designers took characters and
elements of the hit TV series and incorporated them into fun and
fashionable shoes for children. The styles are available in sizes 10C
through 7C and will be available in August at Zappos.com, Famous
Footwear, and WSS.

Personalizable Brave Backpack — Carrying her trusty bow and
arrow, the flame-haired star of Disney/Pixar’s “Brave” is all set for
her medieval adventures. Available at DisneyStore.com for $19.50, this
backpack measures 15 x 12 x 5 inches and can also be accessorized with
the Brave lunch tote and 16oz. water bottle.

Ready Pac Cool Cuts Mini-Meals and Salads — Ready Pac Foods
has developed a new line of Disney-themed Cool Cuts Mini-Meals and
Salads for kids 6 – 12. All items will be available in August at
traditional grocery stores and other club and mass merchandise stores
where fresh produce is sold.

Disney To-ki-o Treats Cosmetic Collection — Lip Smacker introduces prestige-inspired To-ki-o Treats, a beauty brand created especially for tweens and teens featuring Disney characters. Disney To-ki-o Treats Cosmetic Collection arrives at Walmart stores nationwide in August.