Disney launches new website for parents and babies

Many companies and corporations would love to get their clients from the time the are born and now Disney has taken that step by launching DisneyBaby.com.The new website is a showcase for expectant and new parents, filled with tips from real moms and the most comprehensive collection of Disney Baby brand products on the Web.

According to a news release: “At the heart of the site experience is Disney Baby Magical Moments, an easy-to-use tool for parents to upload their favorite baby photos and memories, adding to a dynamic collection of shared family experiences from other parents that flow throughout the site. DisneyBaby.com features the mom-trusted Huggies brand, as its exclusive sponsor.”

Brooke Chaffin, senior vice president, Disney Interactive Moms and Family, says in the release, “We continue to focus on building compelling new digital platforms to serve the needs of parents at every life stage, and are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family’s life.”

Only time will tell.